| Born | November 14, 1926[1] Indianapolis, Indiana[1] |
|---|---|
| Education | DePauw University (1950)[2] |
| Years active | 1950–present |
| Website | www.ries.com |
Al Ries (born 1926) is an American marketing professional and author. He is the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of 'positioning' in the field of marketing.[3]
Jack Trout Positioning Pdf John Francis 'Jack' Trout (January 31, 1935 – June 4, 2017) was an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and also marketing warfare theory. Jack trout is one of the founders and pioneers of positioning theory and marketing warfare theory. He is president of Trout & Partners, a prestigious marketing firm with headquarters in Old Greenwich. The word „positioning” was first used by Ries and Trout in 1969 in an article in Industrial Marketing (Keegan & Schlegelmilch, 1999, p. 378) describing a strategy for ´staking out turf’ or ´filling a slot´ in the mind of target customers.
Career[edit]
Ries graduated from DePauw University as a mathematics major in 1950.[2] He accepted a position with the advertising department of General Electric[4] before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1961.[5][6]Jack Trout joined the agency in 1967.[6] Ries and Trout wrote a three-part series of articles for Advertising Age in 1972.[7] The themes discussed in that series of articles inspired their later book, Positioning: The Battle for Your Mind published in 1981.[6]
The American Marketing Association, NY Chapter announced Ries as one of the 2016 inductees to the Marketing Hall of Fame.[8]
Books[edit]
- Positioning: The Battle for Your Mind. Warner Books. 1981. ISBN9780446308007. OCLC881659550.
- Ries, Al; Trout, Jack (1986). Marketing Warfare. McGraw-Hill Book Company. ISBN9780070527300.
- Ries, Al; Trout, Jack (1990). Bottom-up Marketing. Plume. ISBN9780452264182.
- Ries, Al; Trout, Jack (1991). Find A Horse to Ride: The Key to Marketing Yourself. McGraw-Hill. ISBN9780070527355.
- Ries, Al; Trout, Jack (1994). The 22 Immutable Laws of Marketing. HarperBusiness. ISBN9780887306662.
- Ries, Al; Ries, Laura (2000). 11 Immutable Laws of Branding on the Net. HarperCollinsBusiness. ISBN9780002572224. OCLC43674591.
- Ries, Al (2005). Focus: The Future of Your Company Depends On It. Collins Business Essentials. ISBN9780060799908. OCLC977381847.
- Ries, Al; Ries, Laura (2012). The 22 Immutable Laws of Branding. HarperBusiness. ISBN9780060007737. OCLC934866574.
- Ries, Al; Ries, Laura (2012). The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands. HarperCollins books. ISBN9780060570156.
References[edit]
Jack Trout Positioning Pdf Download
- ^ abEncyclopedia.com
- ^ ab'Business Week List of 'Books That Matter' Includes Work Co-Authored by Al Ries '50'. DePauw University. 7 August 2006.
- ^Schudel, Matt (June 13, 2017). 'Jack Trout, marketing expert who sought an edge through 'positioning,' dies at 82'. The Washington Post. Retrieved January 17, 2019.
- ^Ries, Al (October 10, 2016). 'Polarize, Don't Demonize: Politics and Marketing'. AdAge. Retrieved January 17, 2019.
- ^'Indiatimes Seminars: Profile of Al Ries'. seminars.indiatimes.com (Press release).
- ^ abcSandomir, Richard (June 7, 2017). 'Jack Trout, Who Fought for Consumers' Minds and Money, Dies at 82'. The New York Times. Retrieved January 17, 2019.
- ^Trout, Jack; Ries, Al (1972). 'The Position Era Cometh'(PDF). Advertising Age.
- ^'2016 Marketing Hall of Fame Inductee'. New York American Marketing Association. Retrieved 21 March 2016.
External links[edit]
- Official website
